COME ON CNN & MSNBC . . don't drag it out just for ratings

By l.t. Dravis

ELECTION NIGHT – Tuesday, November 4, 2008 – HEY, WOLF, DAVID, KEITH, RACHEL, and all the other pundits on the two best cable news networks on the planet . . . Don’t drag out election night returns just for ratings!

Come on . . . you knew early on – after you called Ohio and Pennsylvania for Obama that he had more than enough electoral votes to win the presidency.

But you didn’t come clean with us . . . even after MSNBC’s Keith Olbermann suddenly asked the question that must have frosted the innards of every MSNBC bean counter and sales person who must have seen ratings beginning to melt away . . . you still dogged it.

And what was Olbermann’s question?

Simple . . . Keith suddenly asked whether or not Obama wouldn’t have more than 270 electoral votes after the polls in California, Oregon, Washington, and Hawaii closed.

And, David Gregory about passed out.

How about the look of panic that flicked across Wolf Blitzer’s face (I don’t think I’ve seen Wolf look that worried since he was stuck in Baghdad in 1991) when John King was playing with his electronic electoral map and realized that the race was over . . . long before it was supposed to be over; at least in terms of all those advertisers who were counting on CNN to hold the ratings as long – and as late – as possible.

Folks . . . we were working our laptops, working on your ‘calculator’ electoral maps and we’d already figured out what you weren’t telling us.

Next time – please – tell us the truth and give us great coverage on other aspects of the winning team’s transition personnel, plans, ideas, etc.

If your coverage is good enough (and as a CNN/MSNBC ‘Dead-Head’, I’m sure it will be), don’t worry . . . we’ll stay with you.

And you can tell your bean counters and sales people that we’ll probably watch your commercials, too.

Honest.

Copyright © 2008 by LTD Associates West, Ltd. All rights reserved.

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